Marbella Short-Term Rental Market

2025 & 2026 Outlook: A detailed analysis of key performance indicators and new legislative impacts.


2025 Market Overview: Key Performance Indicators

Average Daily Rate (ADR)

The median ADR is approximately €203 per night, rising to around €333 during peak season. Ultra-luxury properties can exceed €10,000 per night.

Occupancy Rate

The median occupancy rate is 42%. High-performing properties can achieve over 82% occupancy, showing strong demand for premium offerings.

Annual Revenue

The average annual revenue for a median property is estimated at €28,732. During the peak season, monthly revenue can reach up to €5,990.

Most Popular Property Types

Two- and three-bedroom properties are the most dominant, making up over 60% of active listings, catering to small groups and families.


Forecast for 2026: Navigating the New Landscape

Property Value Trends

While the rate of growth may slow, property prices are still expected to rise. New construction is projected to see price increases of 15-20%, and resales are projected to rise by 5-15%.

The Impact of New Regulations

As of April 3, 2025, a new law requires a 3/5 majority vote from a Community of Owners to approve new tourist rental licenses. This, along with a new national registry, is expected to lead to a more professionalized market and a decrease in the overall number of available rentals.